Taco Bell is getting a facelift, according to a report in the Huffington Post.
The fast-food franchise is testing out its new look at newly-built locations in Commerce City, Colo., Sanger, Texas and Redwood City, Cali. this fall, with three more slated to open in 2013, said the website. The design for the six locations was codified in a master plan for the brand developed internally about a year ago, Taco Bell's director of concept development Don Roberts told The Huffington Post.
The design's most striking feature is a layer of narrow black metal slats covering one of the building's four tan exterior walls, the report said. At night, LED lights shine a purple light out from between the wall and the slats, which are spaced out slightly to let light through, said HuffPo.
"As night falls, and as late night begins, we really celebrate that light-night feeling with a purple glow that comes from behind the slat wall," Roberts told the website. "You will be able to see it from a quarter-mile away. This building is truly going to be best on block, it will truly be a beacon in the night."
Eventually, elements of the new design will be applied to existing locations, the report said. According to Roberts, every outpost will eventually get a new Taco Bell sign, with new typography and graphics, and that other features, including the backlit slats, will be installed on a case-by-case basis, the report said.
The time frame for the store renonvations has not yet been specified.
